{"product_id":"diiv-zirp","title":"Diiv - Zirp!","description":"\u003ch6 class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eAfter years spent exploring the hazier and heavier ends of shoegaze, DIIV are making a sharp turn toward something they describe with unusual directness: POP. \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003eZIRP!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e is the band embracing immediacy, accessibility, and fun without abandoning the warped guitar music that made them DIIV in the first place.\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h6\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eReleased in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2026 through Fantasy Records\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eZIRP!\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e follows 2024’s \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eFrog in Boiling Water\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and represents another significant shift for a band that has rarely been content to make the same record twice. This time, DIIV enlisted \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eA.G. Cook\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the producer and songwriter best known for founding PC Music and for his work with Charli xcx, to help reshape their sound.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOn paper, the pairing is unexpected. DIIV emerged from Brooklyn’s early-2010s indie underground with dreamy, effects-heavy guitars and gradually evolved toward the dense shoegaze and alternative rock of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eDeceiver\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eFrog in Boiling Water\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e. Cook comes from an electronic-pop world built around synthetic textures, exaggerated hooks, and a willingness to dismantle conventional ideas of what pop music should sound like.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003eZIRP!\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e brings those instincts together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDIIV themselves call it their \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“POP record”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and an “extremely accessible mainstream alternative rock record,” but there's a knowing wink behind the declaration. Rather than sanding away the band's personality in pursuit of accessibility, the album asks what a DIIV version of mainstream alternative music might actually sound like.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat means placing greater emphasis on hooks and immediacy while retaining the guitars, textures, and sonic details that have always defined the group. Cook's production provides a different framework for those elements, allowing DIIV to explore brighter and more playful territory after the weight and anxiety surrounding much of their recent work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEven the title reflects that change in perspective. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eZIRP\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, or Zero Interest Rate Policy, is a piece of economic jargon transformed here into something punchy, absurd, and deliberately easy to remember. DIIV sum up the philosophy behind the album even more succinctly: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“Life is hard. ZIRP! is easy.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2026 Fantasy Records edition is pressed on classic black vinyl\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter the darkness of their recent records, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eZIRP!\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e sounds like DIIV giving themselves permission to have some fun. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eIt’s an intriguing collision of shoegaze and alternative rock with A.G. Cook’s adventurous pop instincts, from a band once again refusing to stay exactly where you left them.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIIV","offers":[{"title":"Default Title","offer_id":48394347642934,"sku":null,"price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2592\/7222\/files\/diiv-zirp.jpg?v=1793322828","url":"https:\/\/greycatrecords.com\/products\/diiv-zirp","provider":"Greycat Records","version":"1.0","type":"link"}